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CZECH CULTURE THROUGH THE LENS OF GERMAN DISCOURSES
Abstract
The contributions have taken into account positive and negative effects of globalization and have drawn on current knowledge in the academic field of intercultural awareness and intercultural communication. They have been theoretically rooted in the specific definition of culture which has been compared to an iceberg: (1) one part of culture (values and assumption) is beneath the surface; (2) another part of culture (observable behaviors) of the culture is visible. The first part of the paper has highlighted German scientific discourses that have been negatively marked by the superior attitude of many German intellectuals to Czech nation and language. The second part of the paper has pointed to the importance of variables that have been introduced by the numerous specialists in intercultural studies such as Geert Hofstede and Fons Trompenaars; e.g. power distance, uncertainty avoidance, particularism versus universalism and individualism versus collectivism. For example, research results have pointed to the fact that Germans had to cope with Czech collectivist tendencies, indirect style of communication, higher power distance between employers and employees, favoritism and different standards of personal space. The secondary data have been complemented by the most interesting excerpts from several interviews with the economically active Germans who have been involved in the Czech–German cooperation.
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