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Intrapersonal communication is classed as being the exchange of information with oneself through a process of internal vocalisation and reflective thinking. It is an important element of the human communication process, one which triggers the starting position for communication information chain as ‘it functions as a motive which causes movement resulting in the movement of an informative impulse’ [10, 83]. As a result of movement, changes its meaning as it participates in the act of change in terms of symbolic me...

This article presents the results of a study on the user-generated content and online behavior of political group activists within Facebook's Russian speaking cohort, during the pre-election period. The material comprises 365 politically active groups (as at December 2017 - January 2018), with 496 active users as a core. An interdisciplinary approach was used to gather, refine and classify the data, while psycholinguistic and communicative analysis was adopted to analyze the content. The outcome of the research re...

The 2016-2018 pre-election cycle in France, the USA and Russia showed that the development of analytical methods applied to pre-election campaigns, which would take into consideration the influence of social media and the analysis of the degree of potential electors’ involvement into the Internet, are warrant. The article deals with the results of the empirical research entitled “The pre-Election Campaign Communication Model: comparative analysis of the US experience in Russia”, in which we have analyzed the elect...

Information communication technology’s and online journalism’s advancement has led to significant changes in editorial work organization, as well. A specific online editorial office, where employees are taking care only about online editions, social networks and other new distribution channels, has been separated from the common editorial office structure in large media. The paper discusses the editorial work in traditional and online editorial office; what is more, we compare basic systems and processes of operat...

Anthropomorphic animals are widely used in product branding, in some cases with obvious nostalgia for totemic figures and sacred symbolism, in other – merely as mascots. Literature review shows that speaking animals are quite effective in branding strategies and with the spread of social media, such animals tweet, sing and spread messages over social networks. The paper has three purposes: 1. to describe how animals are used as brand ambassadors; 2. to examine practices in Romanian advertising, with a special atte...

In this study, with the help of aesthetic analysis, we considered the video by blogger Danila Poperechnyi “They are trying to shut me up”. We believe that the video content on YouTube should be viewed from not only communicative positions, but also aesthetic ones. Bloggers trying to influence audience emotionally, to broadcast certain ideas. We developed an approximate algorithm for the mediaesthetic analysis of video on YouTube. Also we used the following methods for video analysis: aesthetically-applied analysis...