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Increasing competition mean that the importance of the company's intangible assets, such as image and reputation, is growing. Image and reputation are categories often identified with each other, but there are significant differences between them. An image is a set of ideas and associations about the company created in the minds of the audience, while reputation is the opinion of the company and its activities, arising as a result of indirect and direct contacts with stakeholders. Building both, image and reputati...

The subject of the paper is cultural development on a contemporary social stage in the context of cultural and communicational exchange. The authors underline the role of mass media as one of the factors which form a new structure of the world. They make it by means of systematical, historical, comparative research methods. Also, the authors determine that every culture is unique and cultural factor dominates in communication. Communications are linked with the peculiarities of ethnic processes; this fact is evide...

The study reflects contemporary Slovak art inspired by the personality of Milan Rastislav Stefanik from the perspective of his contribution to the development of diplomatic relations (Czechoslovakia – France), to the knowledge of the mysteries and laws of space (an astronomer), and the unbreakable belief in victorious battle against an enemy. It evaluates the immense merit through which he went down in Czechoslovakian and world history and surveys the features and acts of his personality that were inspirational fo...

The online news delivery and dissemination format which is known as social media has infiltrated almost every aspect of modern society. Twitter is one such social media platform. This became especially popular amongst politicians and influencers from the moment the president of the United States, Donald Trump, began using it as a propaganda weapon. Twitter allows users to create profiles through which they can share user-generated or curated digital content. Moreover, sharing content - a process which effectively ...

The authors of the text depict basic parameters of research activities which are currently realized in order to support the communication of persons with neurocognitive disorder. These persons represent a specific diagnostic group that occurs especially in the elderly population. At the same time this group is a typical representative of problems connected with aging of population. Research activities are realized in terms of specialized research projects designated for universities, specifically in terms of a pro...