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In the demanding competitive environment, manufacturers find it more and more difficult to differentiate physical products, and so they resort to differentiation of the offer through services and customer solutions. The thing is that the product level cannot be assessed according to the quality of its technical features only, but particularly according to the way how the clients are provided with it - services. Their importance is growing on a long-term basis, and their sufficient level is a critical factor of the...

This paper deals with proposing and implementation of a localization model as the basis for making corporate decisions if and where to build a new warehouse for reverse flows of dangerous waste intended for further reprocessing and returning back to production through the central warehouse of the company. The issue is to add a new warehouse to the existing network of already established regional warehouses to optimize the transport costs and to enhance services provided to the given part of the market. A suitable ...

In the today's highly competitive market environment, enterprises are searching for new ways of serving markets and creating a differentiated customer value. An important role in these change processes is played by the process of market segmentation according to the customers' requirements and shopping behaviour. Properly performed market segmentation then contributes to increased profitability of the company and of the entire value network. The methods used in segmentation are based on combinations of various seg...

Hierarchical forecasting represents an approach to forecasting which takes account of the possibility of integration of foreseen items into related groups in accordance with chosen aggregation variables. Therefore, it is possible to use it in creation of a system of forecasts on different aggregation levels in the way the created forecasts are in mutual time and material harmony. The thing is that in hierarchical forecasting the final forecasts are created from forecasts on a lower level of aggregation (bottom-up ...