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(SGEM World Science, 2021, Stepan Filenko)
The article presents the results of an empirical study of the visual content of the accounts of fashion brands in the social network Instagram. The author's development of analysis categories and fixable indicators of the analysis of the visual content of
(SGEM World Science, 2021, Stepan Filenko)
The article presents the results of the study of visual communication formats of fashion brands in social networks. The main effects of communication are considered; the results of the analysis of cases containing the techniques and means of visual commun
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