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The aim of this article is to analyze the cultural resources of Bulgarian entrepreneurship through the dominant value orientations in this socio-professional group, using the Schwartz Value Survey (Schwartz, 2006, 2008). According to this model, the value system on cultural level is described by seven universal value orientations: embeddedness, autonomy (intellectual and affective), hierarchy, egalitarianism, harmony, and mastery. The relationship between these values reflects three basic contradictions (alternati...

This article aims to analyse the relation between individual values and satisfaction of life that can be seen not only as personal constructs, but also as indicators of social processes in Bulgaria. It presents the results from an empirical research conducted in 2015-2016 among 1913 Bulgarian citizens of active working age – 18-65 y.o. Some of the most complex methods in the social sciences to study values and life satisfaction, such as Schwartz Value Survey, SVS [14] and Satisfaction With Life Scale, SWLS [4] hav...

This article is dedicated to the 10th anniversary of Bulgaria’s accession to the European Union – EU (01.01.2007 – 01.01.2017) and the 60th anniversary of its creation (25.03.1957 – 25.03.2017). The aim of the study is to compare the Bulgarian cultural model with that of the EU member states and to outline the value similarities and differences among them. On the basis of the method for diagnostics of cultural value orientations proposed by Schwartz [8] it can be established that while the cultural value ideal of ...