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THE CULTURAL CAPITAL OF BULGARIAN ENTREPRENEURSHIP
Abstract
The aim of this article is to analyze the cultural resources of Bulgarian entrepreneurship through the dominant value orientations in this socio-professional group, using the Schwartz Value Survey (Schwartz, 2006, 2008). According to this model, the value system on cultural level is described by seven universal value orientations: embeddedness, autonomy (intellectual and affective), hierarchy, egalitarianism, harmony, and mastery. The relationship between these values reflects three basic contradictions (alternatives): autonomy vs. embeddedness (first bipolar dimension), hierarchy vs. egalitarianism (second bipolar dimension), and mastery vs. harmony (third bipolar dimension). An empirical study among 234 entrepreneurs, conducted in 2017, shows that their value priorities include both collective values (embeddedness and egalitarianism) and individual ones (such as mastery). The value conflicts are dealt with in favor of values of the status quo, equal social relations and exploitation of the environment. Based on the results obtained, it is assumed that the entrepreneurial culture in Bulgaria is in the process of development because it contains ambivalent value models.
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