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Every business subject strives to achieve the highest possible prosperity and profitability of its business in connection with the fulfillment of its business mission and achievement of the set strategic goals. Successful sales of products and services to customers are a prerequisite for achieving the set goals. Customers are one of the key to future business development, so it is very important for enterprises to pay attention to customer relationship management. Customer Relationship Management is a process of i...

In last years, European Union countries increase requirements for barrier-free accessibility of the environment. Such environment adaptation has become almost a matter of course in current needs. Slovakia as a country remains poor in the field of such accessibility. Physically disabled people represent in tourism small segment, which have not received sufficient attention yet. On the other hand, their participation in tourism field has a growing tendency from a development point of view. Significantly, proportion ...

Current customers must be able to quickly and accurately navigate through a range of products that are offered at a time of global world, highly competitive and saturated market and producers. On the other hand, enterprises must fully know the requirements, needs and purchasing power of their target customers. By knowing this, they can prepare a proper offer where the customers will be able to choose. The price is therefore one of the determining factors of a functioning market. The price of goods or services is a...