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Internet and Internet marketing are currently the most used and most effective promotion tools, as well as tools of attracting new consumers in any area of business. In the current strongly saturated market it is also necessary to constantly develop innovative changes and create new markets that encourage consumers to purchase behaviour. Determinant of success is to understand the requirements and desires of consumers and be able to assume their future expectations. An important starting point for understanding th...

Marketing activities and their utilisation are inevitable part of almost all companies operating in current high competitive market. If the company wants to be successful and sell their goods and services, it needs to be visible for its potential customers. To support demand and product offer the implementation of tools of marketing and communication mix is important. Tourism sector is no exception. The main aim of the article was to focus and point out the marketing tools and activities that are used by tourist i...

Organization that wants to succeed in the present market must monitor and evaluate the competition, adapt its range of products and services to market changes and reach as large number of consumers as possible. Product policy is a necessary and important part of the management and marketing of each company. The aim of the paper is the theoretical processing of the product policy and product strategy and product strategy of selected international company in terms of Slovak consumers. The present paper reports a the...

Current customers must be able to quickly and accurately navigate through a range of products that are offered at a time of global world, highly competitive and saturated market and producers. On the other hand, enterprises must fully know the requirements, needs and purchasing power of their target customers. By knowing this, they can prepare a proper offer where the customers will be able to choose. The price is therefore one of the determining factors of a functioning market. The price of goods or services is a...

Modern experienced society calls for new ideas and projects that are implemented to ordinary life and its activities. There is no difference in tourism. Through developing new products, regional visits can be supported and bring new tourists to it. Paper brings theoretical overview of regional development based on innovation implementation. The main purpose of the paper is to point to the necessity of innovation implication while developing the region. It points out the theory of regional development with combinat...

Technical-technological environment became very strong environment in recent years. It significantly affects and influences life in a globalized world as well as in tourism sphere. There can be found many factors within this environment. They bring new technologies, therefore new products and new market opportunities when considering tourism as important economic facilitator in the global economy. Due to a modern technologies disposition and rapid exchange of information and deciding of customers, strengthens the ...

Communication in tourism sphere is very important. We can say that communication affects tourism as it is. Informational technology in recent years hit every area of business and influenced the use of marketing tools in the field of tourism as well. In the era of information society the information have character of power supply. Internet communication is essential to the success of any company, organization, destinations, but also of each individual. Timely and relevant information help to obtain a significant co...