Browse

Marketing communications mix consists of eight major modes of communication – advertising, direct marketing, events and experiences, interactive marketing, personal selling, public relations and publicity, sales promotion, and word-of-mouth marketing – but a fully integrated communications mix also includes email marketing, partnerships / promotions, and social media. The most powerful touch-points are Internet, mobile phones, social media, and TV. Innovative media such as interactive video, mobile developments, s...

In his whole, rural tourism includes a wide range of accommodation modalities, of activities, events, festivities, sports and entertainments, all running into an environment with rural specific. Therefore, rural tourism represents an concept that includes the tourist activity organized and managed by the rural local population and which has on base a close relation with human and natural environment. Agrotourism comes, in the frame of rural tourism, as a complementary activity, that fructify the surplus of accommo...

The purpose of this paper is to present issues concerning the status and evolution of the Romanian economy. The study started in this work will continue with other research in this regard. The working methods used by the authors were the data collection, processing, analysis and comparison. The research is based on a bibliography consists of various scientific publications, statistical data, books without claiming to have exhausted the literature on this subject. Economic growth represents the essential engine for...