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According to World Health Organization (WHO) data since the start of the Human Immunodeficiency Virus (HIV) pandemic approximately 75 million have become infected with HIV and around 32 million people have died of Acquired Immune Deficiency Syndrome (AIDS)-related illnesses. Thus, HIV problem became as one the most important issue worldwide. Countries and organizations are uniting in their fight against the virus. Therefore, the strong partnership between non-governmental organizations (NGOs) and government, as we...

The second year in a row Latvia takes the leading position among the European Union countries in a rate of newly diagnosed HIV cases per 100 000 inhabitants. Especially, last years the number of newly diagnosed cases through heterosexual transmission is growing while the number of infection cases through homosexual and intravenous drug usage transmission is decreasing. Previous study shows that there is a possibility that heterosexual people formed a false understanding about HIV if they are faced with a communica...

The pharmaceutical sector is one of the most regulated sectors in the world. In spite of various legislative constraints, companies are spending millions for drug promotions in the market in the fight for consumers, their attention and loyalty. Nowadays the competition between companies is very high especially when several analogous pharmaceutical products with the same effect on human health can exist simultaneously in the market. Therefore, it becomes important for companies to understand consumer behavior in th...

Music is a sensory marketing element. Retail image is formed by material, functional and psychological factors in physical environment showing how consumers identify the brand, price position and offered values. Retail atmosphere is closely related to the perception of psychological factors, which are retained in memory as brand symbolism and a pleasant atmosphere affects consumer’s loyalty. Music stimulates consumer’s response and behaviour in the retail environment. The effects of music are studied in terms of e...