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The lexical-semantic group of nouns with the metaphorical meaning of quantity in English and Russian is characterized in the article from the viewpoint of connotational markedness. The study uses the method of dictionary definitions, the method of continuous sampling, the method of componential analysis, the method of contrastive analysis, the descriptive method. Relying on the analysis the author identifies that the studied group is heterogeneous: some lexemes are neutral, and others are connotationally marked. T...

As journalism is viewed as a source and transporter of the values of the society and “the transfer of knowledge”, the study of its language is crucial when attempting to give a comprehensive analysis of the changes in axiological assumptions of the society concerning migration processes. This paper sets the goal of sorting out the most common communicative strategies used by political writers and analyzes by what language means and tactics they are mostly achieved. More than 200 articles dedicated to the problems ...

Being a multidimensional and complex issue metaphor has been considered frequent in fiction but rare and even non-existent in official discourse by classical books on stylistics for many years. Though many researchers still describe official communication as unemotional different political and business leaders nowadays often use various language ways of making their speeches more expressive including such figure of speech as metaphor. The research analyzes the use of the metaphor in business discourse which is rev...

Theoretical framework. The research is based on cognitive approach to metaphors and narratives. It touches on the problem of metaphorical and narrative foundations of phenomena "discrimination" and "hate speech". The objective of this research was comparative analysis of "friend" and "alien" metaphors and narratives about interaction with them reflecting different interpretative repertoires of perception of other person as a "friend" and an "alien". Methods. Both qualitative and quantitative methods were used: cat...

Comparison of metaphors in various national discourses is one of the most dynamic research areas that aims at unveiling the interplay between the increasing globalization of the metaphorical toolkit and the drive for the preservation of cultural identity and national traditions. We analyzed over 300 publications devoted to the comparative analysis of political metaphors and revealed the following approaches: (1) comparison of original metaphors and translations thereof, (2) parallel comparison of metaphors with a ...

This article is dedicated to the study of water archetype in the poetic texts of the Silver Age. The paper presents a theory of the study of the concept “archetype”. Philosophers, linguists and psychologists have been interested in a matter of what an archetype is for a long time The majority of scientists agree that an archetype is an archaic phenomenon, which manifests itself in myths and folklore. Special attention in the article has been given to the distinction between the linguistic and artistic metaphors-ar...

Within the framework of cognitive-discourse approach, the authors focus on the conceptual effects of metaphors used in commercial advertising for the sake of sales promotion. The article gives insights into the construction of pragmatically-orientated mental representations activated by metaphors as means of persuasion and entertaining the target audience. The authors chiefly draw on Text World Theory [1], [6], [7], [10], [11], [12] and Conceptual Blending Theory [5] because their heuristics can provide an adequat...

Theoretical framework. The research is based on the psychological conception of metaphors as a way of social cognition. It touches on the problem of distinctions of representations about "friend" and "alien" persons with different ethnocultural appearance reflected in metaphors and narratives. The objective of this research was comparative analysis of metaphors of "friends" and "aliens" with different ethnocultural appearance of persons with different stratificational characteristics (gender, age, level of educati...

The article deals with the topic of metaphoric aspect of flowers nomination, reflecting anthropological links between different semiotic systems. We regard the metaphoric field of flowers from the point of view of semiotics and symbolism. The main aim is to present the results of a comparison of two sign systems – the systems of linguistic and flower languages. The main task of our research is closely connected with the possibility of distinguishing and describing the so called language of flowers. We suggest that...