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In this paper we see this research goal is to methodologically provide rationalization for the study of the academic entity development dynamics, which makes it possible to disclose the university culture transformation taking place during the higher professional education modernization process. The systemic character of university culture within the regional society development is reported. University culture is considered to be a special complex of corporate culture, based on the values of professional culture, ...

In article is presented an analysis of the peculiarities of the consciousness and behavior of the student youth in the consumer sphere is presented. Based on a sociological investigation, the models of typical consumer practices of Sverdlovsk region students are outlined. Russia experienced a change of type of culture, value orientations in the XXI century. Formation of market relations contributes to formation of a market-oriented personality type. The concept is based on a relation to consumption as to a termina...

Some basic characteristics of university culture are considered from the viewpoint of socio-cultural, structural and resource approaches, some formal and informal features of a group of professors as an elite professional group in the professional entity of academic staff are showed, for they are the guardians of traditions and they transfer the university culture. The deformation ratio of formal and informal features of that professional group is reported. The emphasis is laid on the importance of the traditions ...