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CULTURE OF CONSUMPTION MODERN STUDENTS IN RUSSIA
Abstract
In article is presented an analysis of the peculiarities of the consciousness and behavior of the student youth in the consumer sphere is presented. Based on a sociological investigation, the models of typical consumer practices of Sverdlovsk region students are outlined. Russia experienced a change of type of culture, value orientations in the XXI century. Formation of market relations contributes to formation of a market-oriented personality type. The concept is based on a relation to consumption as to a terminal or instrumental value. The question about the meaning of life is not just a final question about life and death, destiny of a person, but it is also a situational question. After all, the whole human life consists of a set of various actions that are integrated into manifold social situations, contradictions, conflicts, different forms of communication, etc. During the whole life an individual achieves his/her goals, which are specified in objectives. Sociology of culture considers consumption to be a sphere of socialization, formation of worldview.
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