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The main point of departure in the present scientific and practical study is the assumption that consumer preferences change under the pressure of a number of influencing factors with different strengths and in different directions. The research carried out in the analyzed direction shows that for centuries the products intended for exchange were developed and produced mainly to order and for precisely defined users. In this way, manufacturers have taken into account the individual preferences and wishes of their ...

The idea of Corporate Social Responsibility (CSR) evolves with the development of the economy. The new areas and issues in this concept are linked to the changing reality and the impact that business puts on its environment. The overexploitation of natural resources, climate change, increasing pressure on the reduction of production costs, often resulting in violations of fundamental human rights, are not so new. The problems of the 21st century have shown that business must create innovations that are in line wit...

This paper presents a bibliometric analysis of post-pandemic innovation, utilizing data from the Web of Science database and Biblioshiny from bibliometrix R package. Analyzing 712 documents spanning the years 2020 to 2023, this study aims to identify trends, themes, and impactful contributions in the field of post-pandemic innovation. Key themes identified include the impact of innovation on performance, management strategies, health outcomes, and technological advancements. The most frequent words found in the an...

Innovation and economic growth depend on entrepreneurial potential, which is fostered by a multimodal strategy that includes risk acceptance, education, resource accessibility, and supportive environments. The literature emphasizes how important training approaches, exercises, and critical phases of entrepreneurship are as success factors. The provision of mentorship, networking opportunities, and financial assistance are essential components in the encouragement of entrepreneurial pursuits, as they cultivate a me...

Innovation and human development are key determinants of social and economic progress. The purpose of the article focused on identifying the relationship between innovation and human development in European Union (EU) countries. In order to achieve the goal, qualitative methods were used by analyzing statistical data, source documents on the European Innovation Scoreboard published annually and the Human Development Index (HDI). A theoretical-cognitive analysis was also conducted. The results of the comparative an...

The article describes the model of the innovation management system, which is to be implemented in a group of enterprises and organizations related to the development of electromobility (hab for electromobility). The author of the article identified a research gap in the bibliography (concerning the weak cooperation of various organizations for the development of electromobility). The research gap identified in the literature prompted the formulation of the research problem, i.e.: “Enterprises and organizations ...

Creating a beverage menu requires a meticulous approach based on a solid understanding of customer preferences, current industry trends and the operational capabilities of the foodservice establishment. Menu presentation should be clear, concise and attractive to facilitate quick understanding of available options and to promote sales. One of the key points emphasized is that beverage menus are not just product listings, but true communication and marketing tools. They must reflect the identity and concept of the ...

In modern commerce, the psycho-social aspects of price have a significant impact on the buyers. The buyer's connection to the price of a product signifies specific substantive characteristics, which inherently contribute to the application of certain factors in marketing for the exploration and examination of the issue at hand. The present study focuses on specific determinants that influence the determination of the final price by the manufacturer, the trade agent (intermediary), and the buyer themselves. Within ...

With the growing popularity of sustainable products and the expected increase in organic farming and supply of organic food products as part of the goals of The European Green Deal, it’s important to evaluate the popularity and demand for such products in Bulgaria. Understanding the consumer perspective on the affordability of organic products is important, as it directly influences purchasing intentions and can help predict the growth of the organic market. This study investigates consumer attitudes and percept...

The review of the economic literature shows the existence of many theoretical-empirical frameworks related to the origin and influence of the prices of the assortment composition on the consumer. This gives us reason to believe that their appearance can be traced back to ancient civilizations, when production was carried out in the family and the surplus was exchanged. In the framework of its development, as theory and practice, the price of the assortment composition goes through many evolutionary changes. In the...