Browse

The article analyses advertising discourse with an emphasis on the pragmatic properties of Russian language units belonging to different levels of the language system. The author focuses on the rhetoric impacts made by advertisements on the potential customer. To this end methods of functional linguistics are applied to advertising samples in Russian (given in transliteration and translated into English). Within this framework units of the phonetic, lexical and syntactic levels of the Russian language are under an...

The purpose of this article is to identify the main speech characteristics that mark the British linguistic identity in business discourse. The authors analyze the concept of linguistic identity, determine the role of the identification of business representatives with ethnic, professional, political groups, identify speech markers of linguistic identity. For the analysis of speech characteristics methods of functional-pragmatic analysis, continuous sampling and contextual analysis were applied. The material of th...

The article deals with a specific form of organizing and providing the information in the sphere of business, in particular, presentation. In the article the author focuses on a communication strategy – this is a term which unveils the principles of speech organizing from the viewpoint of rhetoric and pragmatics. The author, in the article, considers specific rhetorical techniques, which arrange these means so as to enhance the entire quality of a speech by expressing the key ideas and producing a certain logical ...

Mass media is the most expanded means of communication nowadays. For decades mass media has been actively working out the strategies to influence the recipient’s mind. In this research the author makes efforts to make a survey of what appears to be the most efficient, acute and widely practiced expressive stylistic means applicable in the media. The key word here is expressiveness since it reflects the speaker's attitude to the events and forms the pragmatic value of the text. As modern psycholinguists believe, ef...