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Tourism in rural areas in Poland in the years 1999-2016 was an important element of socio-economic and cultural life. The aim of the study is to present tourism in rural are-as in Poland in the years 1999-2016. The following research methods were used: analy-sis of historical sources, synthesis, induction, deduction, and a comparative method. There was significant development of tourism in rural communities in Poland in the period from 1999-2016. Rural tourism was a major element in the life of country dwell-ers. ...

Tourism is a business that involves interaction, communication and promotion. Tourists need a reason to visit a place: interesting things to do and see, in a word, attractions. They may be natural or man made an activity or an event. People will not visit a place just because it has attractions, these must be developed and promoted to attract visitors. Someone has to tell them about that place or community and teach them how it should be done through marketing communication and different communicational strategies...