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SOCIAL SCIENCES: Section Business and Management2018

ANALYSIS OF THE IMPACT OF SELECTED FORMS OF ADVERTISING OF AUTOMOBILE COMPANIES ON SLOVAK CONSUMERS

J.Gburova, R. Bacik · 5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018

DOImarketing communication automotive industry advertising consumer competition competition.

SOCIAL SCIENCES: Section Urban Studies and Smart Cities2017

BUYING MOTIVES OF GREEN CUSTOMER IN AUTOMOTIVE INDUSTRY

J. Pekarek, D. Schuller · 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017

DOIgreen customer automotive industry electric vehicles buying motives environmental issues