Scholarly record
BUYING MOTIVES OF GREEN CUSTOMER IN AUTOMOTIVE INDUSTRY
Abstract
This paper deals with the nature of understanding the term green customer in automotive industry. There has been confusion between purported meanings of this term by different groups of people. The green customer shall be defined on the basis of his motivation that ultimately drives his purchasing behaviour. However, this term is often misinterpreted. The definitions of different groups of people are developed in this paper. Logical implications together with empirical validation are applied to test their validity. The qualitative research method is used in the form of structured interview. The situation is modelled by using the terminology of mathematical sets. The customers of electric vehicle market are not exclusively green. Also, environmentally aware people, who are potential customers of electric vehicles, do not necessarily need to be called green customers, because their major buying motives can be non-environmental. Environmentally educated people tend not to buy electric vehicles, because they either do not consider CO2 emissions to be the most significant ecology issue, or they dislike PEVs high ecological footprint. Customers, who are labelled as green, do not have the uniform set of buying motives. It has been found that this confusion does not occur because of the nature of customers, but because of ambiguous definition of term green customer, hence a redefinition of this term was proposed.
Publication Impact Profile
Publication details
References11
Czech Chamber of Commerce. 99/15 National Action Plan for Clean Mobility. [online] Czech Republic, 2015. Available from: http://www.komora.cz/,
Figenbaum E., Assum T., Kolbenstvedt M. Electromobility in Norway: Experiences and Opportunities. Research in Transportation Economics, Netherlands, vol. 50, pp. 29–38, 2015.
Nair P. B. Profiling Green Consumer Characteristics: An Eternal Quandary. Journal of Advanced Management Science, vol. 3(2), pp. 174-178, 2015.
Huang H., Lin T., Lai M., Lin T. Environmental consciousness and green customer behavior: An examination of motivation crowding effect. International Journal of Hospitality Management, vol. 40, pp. 134-149, 2014
Charter M., Polonsky M. J. (1999). Greener marketing: a global perspective on greening marketing practice. Sheffield: Greenleaf, UK, 1999.
Rivera-Camino J. Re-evaluating green marketing strategy: A stakeholder perspective. European Journal of Marketing, vol. 41(11/12), pp. 1328 – 1358, 2007
Han H., Yoon H. J. (2015). Hotel customers’ environmentally responsible behavioral intention: Impact of key constructs on decision in green consumerism. International Journal of Hospitality Management, vol. 45, pp. 22-33, 2015.
Gordon-Wilson S., Modi P. Personality and older consumers’ green behaviour in the UK. Futures, vol. 71, pp. 1-10, 2015
Heffner R. R., Kurani K. S., Turrentine T. S. Symbolism in California’s early market for hybrid electric vehicles. Transportation Research Part D: Transport and Environment, vol. 12(6), pp. 396-413, 2007.
Egbue O., Long S. Barriers to widespread adoption of electric vehicles: An analysis of consumer attitudes and perceptions. Energy Policy, vol. 48, pp. 717-729, 2012
Figenbaum E., Assum T., Kolbenstvedt, M. Electromobility in Norway: Experiences and Opportunities. Research in Transportation Economics, vol. 50, pp. 29–38, 2015.
View or Download full articleAccess options
SWS access login
Login as SWS Scientific CommitteeLogin as SWS Scientific PartnerLogin as SWS AuthorAuthors and approved SWS contributors will read and export their own linked papers after identity matching by SWS profile, email and SGEM GlobalID.
For librarian assistance: [email protected]
Purchase Instant Access
- Article can be downloaded after successful payment.
- Article may be used according to SWS library access terms.
- Article cannot be redistributed.
