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Business digitalization nowadays is not only the recent trend but sooner the changes in human being minds putting all the processes in on-line mode. Digital marketing becomes completely necessary not only for business companies but also in the field of higher education. In Latvia, 71% of the population in the age 15 – 74 in average are using Internet in everyday life ((TNS Latvia Digital, 2016). The digital marketing with it’ alternative definitions as on-line or internet- or web-marketing, is becoming one of the ...

The digital world has become an integral part of life for the majority of the world's socially active population. Topicality of the research could be substantiated by numerous researches [1], [2], [3] clearly stated the extreme importance of enterprise’ powerful brand in a digital era for raising the competitiveness of a company and customer satisfaction. This trend requires every entrepreneur to pay considerable attention to the strategy of building the robust digital brand identifying social interests and focus ...