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Business digitalization nowadays is not only the recent trend but sooner the changes in human being minds putting all the processes in on-line mode. Digital marketing becomes completely necessary not only for business companies but also in the field of higher education. In Latvia, 71% of the population in the age 15 – 74 in average are using Internet in everyday life ((TNS Latvia Digital, 2016). The digital marketing with it’ alternative definitions as on-line or internet- or web-marketing, is becoming one of the ...