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Increase of dynamism and competitiveness in business environment, stimulates providers of catering services to focus on the measurement of customer loyalty. However, the current methodological potential of this field is not developed enough to use in practice. The methodological insufficiency of customer loyalty measurement determined the topicality of academic research substantiating the model that creates the background for the measurement of customer loyalty towards a provider of catering services. The aim of t...

The relevance of social media is increasing every year. Social media is an im-portant channel for marketing communication of airlines all over the world. In modern environment, social media ensures fast and purposeful reach of target market. However, the extent of communication in social media in case of airlines in Central and Eastern Europe remains unspecified. Such a lack of knowledge supposed the purpose of this pa-per: to analyse marketing communication in social media in case of airlines in Central and Easte...