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Currently, a major trend is development of cooperation among business partners in value chains aiming to provide maximum value to the final consumer, creating thus conditions for long-term prosperity of all partner links. Essential for effective functioning of grocery value chains is the final link in the chain, i.e. retail stores, which, because of their direct relation to the final consumers, significantly increase the value of the efforts of previous links in the chain. Collaboration among partners is increasin...

At present, the idea is increasingly gaining ground of an integrated material flow management in entire supply chains in order to achieve maximum synergies. This final state is, however, usually achievable in gradual steps, with the greatest interest in developing cooperation with its suppliers being on the side of links serving the final consumer, i.e. wholesale and retail stores. Their interest in constantly improving their own customer service usually supports efforts to develop cooperation on the basis of mode...