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Throughout Europe almost half a million people choose to acquire food products from a network of community supported farms, thus changing the ways in which food products are produced, processed, distributed and valued in everyday life. The community supported agriculture (CSA) has a ten-year history in Romania (starting with 2008) as a concept linked to ethical consumption, solidarity and revival of traditional values. The study is based on case studies of how the concept was implemented in Romania, challenges for...

Digital natives shape their world and shake fundamental beliefs in society, making it obligatory to rethink the schooling, employment and communication aimed at triggering a positive reaction from this new category of technologically immersed young people. The study aims to highlight, based on literature review and on field research, the values of Romanian students belonging to this category, in direct link to their expectations regarding future employment. Students were asked to identify experiences that they cho...

The study focuses on academic rituals as part of university culture in Romanian universities. It also tries to underline the role of academic rituals as communication instruments for the universities, both public and private. The latter category adopted the common ceremonies for academic life to gain legitimacy and recognition as part of the higher education area. The analysis focuses on a series of rituals identified in the Romanian universities, mainly the opening of the academic year, the graduation ceremony, a...

The contemporary society is drawn towards the spectacular, the out-of-the-ordinary, the amazing. Many companies, communities, cities acknowledge this feature and fight for public recognition by joining competitions and taking the effort to be placed in rankings. The paper focuses on Romanian records registered in the world-famous Guinness book of records as strategies for gaining recognition and reputation management. The study makes an overview of Romanian records and presents the case-study of Timisoara, which h...