Scholarly record
DIGITAL NATIVES AND THEIR EXPECTATIONS REGARDING EMPLOYMENT OPPORTUNITIES. A ROMANIAN EXPERIENCE
Abstract
Digital natives shape their world and shake fundamental beliefs in society, making it obligatory to rethink the schooling, employment and communication aimed at triggering a positive reaction from this new category of technologically immersed young people. The study aims to highlight, based on literature review and on field research, the values of Romanian students belonging to this category, in direct link to their expectations regarding future employment. Students were asked to identify experiences that they chose to accumulate in order to ensure competitiveness on the labour market and to describe the future employer of choice. The survey, conducted in the national capital in May 2019 in technical universities reveals that students have strong convictions regarding the features they seek in future employment places, even if their representation of the ideal workplace is not necessarily clear. The conclusions highlight the roles and ways in which universities and businesses can work together to help digital natives project their future career paths, reduce frustration and make the study-work transition smoother. Also, the findings of this study can be useful to recruiters and HR specialists, in shaping more efficient messages, appealing to this iGen - as the generation of digital natives is often referred to in scientific literature.
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References10
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