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In recent years, the concept of "design culture" is often used in the analysis of various aspects of the theory and practice of design. The researchers from other areas of the humanities knowledge (cultural studies, pedagogy, sociology) operate these aspects. In the present article, the attempts of theoretical understanding of the concept of "design culture" in art are made. The author's definition of the term is given and developed taking into account the experience of its usage in related humanitarian sciences, ...