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Digitalization plays important role in our lives and restaurants and other catering placesuse digital tools (websites, social media) to promote their services.The aim of the paper is to elaborate scenarios for catering places to attract theirpreferred audience via using digital tools.The research methods involve central trends and location measures, ANOVA, crosstabulationanalysis and correlation analysis. There are both secondary and primary dataused in the research. The primary data come from the survey conducted...