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The paper presents a brief summary of the research on the educational principles of national public broadcasting systems the new media environment. Background: the purpose of the study is to provide versatile and objective examination, comparison and analysis of foreign experience of public television educational programs and to identify general principles of its functioning. Methods: for the purpose of verifying the theoretical ideas the analysis of foreign web-publications on the establishment and development of...

The appearance of the social media has led the mankind to a new era of social development and social relations, when the exchange and the production of information has become the major human activity. The present article studies the development of Twitter as a cultural phenomenon in Russia and in Great Britain, thus showing that the digital age of social media has enabled cross-cultural communication to become mass scale, supranational and global. Social networks as well as blogging systems involve a person not on...