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The paper deals with the analysis of the news university discourse topical structure. The research goal is to propose a new optimal topical structure model for the South Ural State University (SUSU) website. The integral approach to language and text is chosen as the most productive for the analysis. According to this approach, the university discourse is a type of discourse that reflects cognitive, language, social and cultural reality in a university context. The corpus of texts under analysis is represented by ...