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The Pharmaceutical Industry is one of the biggest industries trying to balance the relationships between innovation, competition and superior profits [1]. As we noticed, nowadays, we have many types of drugs at our disposal to buy. But what happens when many pharmaceutical manufacturers produce the same drug, with the same active substances, changing just the appealing packaging? People barely notice and, of course, they pay more for the same original drug that they used to buy. How rapidly new drugs appear on mar...

With more than 3500 plant species with therapeutic properties, the flora of Romania holds the key for an environment opened to new scientific studies [1] that can lead to innovations in the pharmaceutical and cosmetic sector. The benefits of Romania's geographical position in the growth of many plants species used in medicine, pharmacy and cosmetology, will also be discussed. Some of the top plant species like sea buckthorn (Hippophae rhamnoides), romanian paeonia (Paeonia Peregrina), yellow poppy (Papaver alpinum...