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The paper presents the essential role of creativity in building the knowledge-based economy, organization and management. Firstly, some theoretical views on the subject were summarized. Secondly, some of the results of a research carried out in Romanian universities and companies were presented, the purpose of this being to determine the use of creativity management in economy. Questionnaires were given to three categories of respondents: academics, PhD students and managers. Finally, the results proved that the c...

The purpose of this paper consists in developing a theoretical model of the modern market-profit-value relationship. The essential factor which is modeling this relationship is creativity. The model was obtained after a research of a special bibliography. The analysis of the concepts of profit and value was conducted from the perspective of an inexhaustible resource: human creativity. The original model of the market-profit-value relationship emphasizes the importance of the human resource and customer creativity ...