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CREATIVITY AND THE RELATION MARKET – PROFIT – VALUE
Abstract
The purpose of this paper consists in developing a theoretical model of the modern market-profit-value relationship. The essential factor which is modeling this relationship is creativity. The model was obtained after a research of a special bibliography. The analysis of the concepts of profit and value was conducted from the perspective of an inexhaustible resource: human creativity. The original model of the market-profit-value relationship emphasizes the importance of the human resource and customer creativity in building organizational creativity, to increase the firm's and society's welfare. The model testing was performed only partially in this paper, on a sample of specialists in creativity from an European country in economic crisis. In the conducted exploratory research, specialists from companies that produce goods and provide services were interviewed. The results validated partially the proposed theoretical model. This model represents a challenge for the specialists in economy.
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References3
Buzan T., Israel R. Vânzare inteligentă (Brain Sell). Ed. CODECS, Romania, 1998, pp 157-163.
Ioniță I. Updating elements in evaluation of goodwill. §6.6 of the book Abordări moderne în managementul și economia organizațiilor (Modern Approaches in the Organizational Management and Business), coordinators: Nicolescu O., Plumb I., Pricop M., Vasilescu I. & Verboncu I., vol. 4 – Organization Efficiency and Performance, Ed. Economică, Romania, 2003, pp 319-346.
Kotler Ph., Managementul marketingului (Marketing Management). Ed. Teora, Romania, 1999, pp 61-64.
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