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The article contains the first observation over the discourse of the popular psychology practiced on the women's sites from the point of view of the persuasive potential of linguistic metaphoric means. Scientific research of Golovin A.V.[1] is devoted to the analysis of persuasiveness, which claims that, being universal strategy of a text formation; persuasive strategy determines the use of certain sets of linguistic means both as rational persuasion as emotional effect. The goal of the paper is to investigate the...

Education is one of the most important social activities in the life of human beings. The need for broad and varied learning opportunities to cope with social, economic and technological changes is increasing. The aim of this article is to show the importance of the lifelong learning for professional development of managers of different levels as perceived by them, concerning the field of learning English, aimed at managers from various companies in Tomsk. This work is based on the implementation of the project “L...