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The acquisition and administration of “big data” has become a highly-debated issue not only within the information technology field, but more broadly in the political sociology and social arena ethics as well. While big data may just be another technology used to better find customers (from a business point of view) or help people (from a governmental point of view), its use and misuse has made it a topic of much discussion. Users continue to see lots of data being gathered, stored and analyzed about them as consu...