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The concern for consumers protection dates back to antiquity, the development of commodity exchange in the markets from citadel cities is not a random and uncontrollable phenomenon. In the society of the 21st century, where production has exceeded consumers' needs, deviations from the rules appear. Manufacturers have gone from producing what is sold to selling what is produced. Different marketing strategies are used, imposing on the consumer the need for a good or service, even if he does not have the need. Unfor...

The national program ”milk and croissant” addresses both pre-school and elementary and secondary school pupils, through each pupil offers a milk or dairy product in quantities of 200 ml and bakery products in packages of 80 g/unit. Through this scientific approach, we intend to determine how milk and dairy products influence this program, finding that the majority of pupils (71.25%) surveyed said the program did not influence their behavior on the frequency with which they consume milk or dairy products, and a sma...