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Museums can be regarded as a tool that, beyond presenting sections of art and culture, have an important role to inform and connect with elements that generate tendencies at a local or general level; mentally and emotionally. They promote new ideas, new information, they promote local aspects. Museums are institutions with their own identity, leading to the creation of new phenomena in the social framework (through exhibitions and a varied type of organized events). The study is centered around those specific muse...

This indicated research embodies a current phase of concerns regarding Cluj-Napoca’s commercial spaces within the historic center in order to assign its pure character of the city. Merchandising is a key-factor in a center area on the matter of competing businesses, social and ethnic interaction and also maintaining a full social life of the city. Our current findings point out a severe drop in high-end department stores in the historic area of the city. In this way, low standard department store alters the qualit...