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Stereotypic ideas about social characteristics of a person have universal and nationally specific features. The research objective was in revealing stereotypic ideas of the one who is considered ‘a successful person’, ‘a successful man’ and ‘a successful woman’ in the Russian linguistic culture against the background of the Chinese one. To achieve this goal, a questionnaire was submitted to young and middle-aged people, speakers of Russian and Chinese languages with higher education. The survey involved 76 Russian...

The article performed from the position of psycholinguistic school gives the full and detailed analysis of similarities and differences of the dynamics of modern family images exciting in the language consciousness of Russian students. Persistent interest to this problem is caused by anthropocentric focus of modern science and understanding that a person lives in the changing social and economic conditions that steadily find reflection in all spheres of life. A person perceives and fixes the world in his conscious...

The present research is an attempt to analyze a fragment of the language consciousness of the modern youth of Latvia through the prism of the concept “law” in a contrastive aspect. The basic method of the research is a free associative experiment, which involved students whose native language was either Russian or Latvian. Language is one of the ways of forming concepts in the human consciousness. The language situation in Latvia is interesting in socio-political and linguocultural respects. The theory of E. T. Ha...

Concept “Culture” in the language consciousness of Yakut language speakers is analyzed with the aim to reveal the core of the concept. There are 15 stimulus words, which were revealed as a result of the analysis of 25 Russian and 25 English definitions of the word “culture”. The associative experiment is the basic method to get the world image of language speakers, the “Gestalt method” by Y.N. Karaulov is the basic to reveal the core and periphery conceptual signs of the concept. Associations of Yakut language spe...

The image of the state created by another nation, would seriously affect his image, so the image of the state should be studied comprehensively. Research should not only sociological character, but also needs to involve related Humanities as psychology, linguistics, psycholinguistics, sociolinguistics. Our study aims to identify Russia's image in the language consciousness of French on the material of the directional associative experiment. The experiment was conducted among the French two generational groups from...