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The relevance of the topic researched is determined by general theoretical significance of synonymy relations in the language connections system. The object of the study is historical digression into synonymy. The subject of the study is synonymy in general. The origins of the consideration of synonymy are reflected in ancient philosophy. Ancient scientists in their reflections on the language form, on the nature of the name drew attention to the existence of several names for the same thing. This feature of the l...

In article is presented an analysis of the peculiarities of the consciousness and behavior of the student youth in the consumer sphere is presented. Based on a sociological investigation, the models of typical consumer practices of Sverdlovsk region students are outlined. Russia experienced a change of type of culture, value orientations in the XXI century. Formation of market relations contributes to formation of a market-oriented personality type. The concept is based on a relation to consumption as to a termina...