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The article analyses advertising discourse with an emphasis on the pragmatic properties of Russian language units belonging to different levels of the language system. The author focuses on the rhetoric impacts made by advertisements on the potential customer. To this end methods of functional linguistics are applied to advertising samples in Russian (given in transliteration and translated into English). Within this framework units of the phonetic, lexical and syntactic levels of the Russian language are under an...

In the last couple of years Russia has established for itself a reputation of a partner, whose national and power ambitions, do not know the bounds of international norms, laws, partnerships or governance. However, Russia and its need to build a strong image and curb a superpower place for itself in the international system, has been under way well before the crises in Ukraine, Syria or even Georgia. Actually, the first signs of a stable dominant national and foreign identity, independent and opposing the Western ...

The term “pragmatic marker” (PM) is suggested in the article for a certain category of discourse markers (DMs), typically occurring in spoken language, – those which almost completely lack their lexical meaning and do not influence the semantic content of their context; meanwhile, they verbalize the mental process of speech production. Nowadays, there is no unanimity in differentiating categories of DMs in special linguistic literature, so DMs embrace a wide range of heterogeneous subgroups of markers with differe...

The article analyzes the communicative universe of the speech norm in its sociocultural, linguistic and cognitive aspects. The authors emphasize that it is not enough for the interlocutors to know only the grammatical system of the target language in order to adequately understand each other. Reflecting on the problems of the communicative norm formation, the authors expand the methodological field of research and "bring" the learner into the so-called communicative space, which must be built taking into account a...

The article explores linguistic means of cohesion and coherence, as well as means of intonation manifestation in popular economic discourse in terms of their functional and pragmatic importance. It also provides main approaches to the concepts of discourse and intonation manifestation both in oral and written discourse in modern linguistics. With economy being one of the essential areas of society and with the processes of economic globalization, the language of economy becomes one of the most explored in present-...

The purpose of this paper is to discuss the concept of destructive communication, propose a possible classification of the situations of destructive communication in discourse as well as analyze some language clues of destructiveness. Destructiveness is viewed as a discourse category represented by a body of linguistic and paralinguistic means of expression, the main function of which is the organization of communicative process. Destructive communication is aimed at deliberate and intentional infliction of moral ...

Any social or business sphere implies interaction and relationship between people at different levels. The simplest way of setting proper relations is language. A skilled specialist should be able to use a foreign language as a tool of communication, on the one hand, and as an instrument of influencing the cognition of the partner for creation an adequate and necessary effect in the communication process, on the other. Hence a real professional should understand what kind of relationship with an interlocutor s/he ...