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Year: 2018Subject: business discourseFiles: Metadata onlyclear all
Showing 1-4 of 4 records
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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

CULTURAL AND NATIONAL MARKING OF PROSODIC MEANS IN BUSINESS ENGLISH

(STEF92 Technology, 2018, S. N. Orlova, E. N. Malyuga)

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Speech culture is as a complex unity of communicative qualities, normative, ethical and aesthetic tendencies existing in a particular culture. Phonetic culture is a complex unity of knowledge of communication tactics, rules of functioning sounding speech units in different communicative situations, as well as the ability to use acoustic, articulatory, rhythmic, melodic, accentuating, temporal means, modal and emotional specifics etc. to create the necessary communicative effect in the communicative process. Curren...

ART & HUMANITIES: Section Language & Linguistics2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

STRATEGY OF SOLIDARIZATION IN CONSTRUCTION OF BRITISH LINGUISTIC IDENTITY

(STEF92 Technology, 2018, A. V. Radyuk, M. Ivanova, A. S. Prikhodchenko)

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The purpose of this article is to identify the main speech characteristics that mark the British linguistic identity in business discourse. The authors analyze the concept of linguistic identity, determine the role of the identification of business representatives with ethnic, professional, political groups, identify speech markers of linguistic identity. For the analysis of speech characteristics methods of functional-pragmatic analysis, continuous sampling and contextual analysis were applied. The material of th...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

BUSINESS COMMUNICATION IN ENGLISH: DEVELOPMENTS AND DIRECTIONS IN RESEARCH

(STEF92 Technology, 2018, Lilia Raitskaya, E. Tikhonova)

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Business communication in English is getting more highlighted in the globalized context, as the English language spreads as the most dominant lingua franca in international business settings. While the volume of studies focused on business communication in various disciplines continues to increase, new strands of research emerge; some approaches are going out of focus. To improve our understanding and offer a more realistic picture of the field of business communication in English, we examined promising trends in ...

ART & HUMANITIES: Section Medieval & Renaissance Studies2018
5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

INTONATION AS A FACTOR OF PRAGMATICS IN PROFESSIONAL COMMUNICATION: LINGUISTIC ASPECT OF IDENTITY

(STEF92 Technology, 2018, E. N. Malyuga)

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The article investigates the pragmatic function of intonation in the context of intercultural business communication. The author deploys Speech Analyzer software to consider intonation contours produced by native English speakers (British, American, Canadian) and Russian businesspeople within the lecture register. The lecture register produced in native English speaking public discourse commonly features the following four contours: (1) High + Fall-Rise, (2) Low + Low-Rise, (3) Low + Fall+Rise, (4) Low + Low-Fall....

ART & HUMANITIES: Section Language & Linguistics2018
Showing 1-4 of 4 records
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