
THE IMPORTANCE OF COMMUNICATION STRATEGIES IN THE DEVELOPMENT OF ROMANIAN TOURISM AND AGRITOURISM
(STEF92 Technology, 2017, I. Iosim, G. Popescu)
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Tourism is a business that involves interaction, communication and promotion. Tourists need a reason to visit a place: interesting things to do and see, in a word, attractions. They may be natural or man made an activity or an event. People will not visit a place just because it has attractions, these must be developed and promoted to attract visitors. Someone has to tell them about that place or community and teach them how it should be done through marketing communication and different communicational strategies...



