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Axiological worldview reflects the most important part of the linguistic worldview, i.e. values and their antipodes – disvalues. Linguistic axiology sees fictional text as a source of information about the values of the language speakers. Comparative linguistic axiology is a promising trend of research, as it doesn’t only help to understand mentality of a language speaker but also reflects values of different communities. Studying language in an axiological aspect involves dyad method. Axiological dyad means unity...

The study of metaphor dates back to the times of Aristotle when metaphor has mainly been the focal study point of literary scholars. The publication of Lakoff and Johnson’s book Metaphors We Live By (1980) challenged the traditional view on metaphor and completely changed its status. The scholars developed the Conceptual Metaphor Theory (CMT) within which they argue, “metaphor is not just a matter of language, but of thought and reason” (Lakoff, 1993: 208). Moreover, in 1996 the study of metaphor within cognitive ...

The present study focuses on the analysis of the types of intertextual techniques as used in printed advertisements. By means of the analytical, the discourse analytical and the descriptive research methods, the printed advertisements featuring the use of intertextuality have been selected and analysed as to the stylistic patterns used to create intertextuality. Intertextuality in printed advertisements is used to attract larger and / or specific audiences, to promote specific features or advantages of a particula...

The fluctuation of aesthetic and artistic values in contemporary art implies the need to shape the aesthetic sensitivity of children from an early age. The authoress focused on the analysis of the way, how Slovak non-fiction for children with the theme of visual arts contributes to this task. The reason for choosing the topic was the fact about visualization of contemporary culture as well as the fact that illustration is an integral part of children’s books and a dominant component of picture books, which are bec...

The literary portrayal of physical disability and death in the book by Czech author Daniel Rusar Spring of Cripples (Paskuda books, Bratislava, 2011) combines the means of narrative and non-narrative textual strategies and at the story level uses the contrast between emotional and deemotionalised attitudes of the protagonists to difficult life situations. The resulting textual incoherence creates a receptional situation that makes the reader’s cooperation in relation to the plot (his temporal and emotional immersi...

A comparative analysis of the European language policy of multilingualism and its analogue in the Russian Federation is carried out using a systematic approach to the study of the regulatory framework and practical implementation. As a result, common features and obvious differences inherent in these political entities were identified. In the modern world, in the context of globalization in all spheres of human activity, language policy in the state or supranational education is closely related to political and ec...

In the paper we focus on three literary works for children and youth in Slovak translations. Cecil Bodker (Silas and the Black Mare, 1977; Slovak translation in 1979 [1]) represents Danish literature in this particular selection, Ivona Brezinova (Boy and the Dog, 2011; Slovak translation in 2011 [2]) represents Czech literature and Alan Marshall (I Can Jump Puddles, 1956; Slovak translation in 1978 [4]) is the sample of Australian literature. In addition to their artistic persuasion and belonging to the literature...

Migration is a process in which individuals and groups of people leave their homes for various reasons, which generally puts them to some disadvantages. The introduction of the study outlines the types of processing of the topic of external and internal migration in the original Slovak literature for children and youth from the end of the 19th century to the end of the 20th century. Migration as a disadvantageous social problem has gained new literary modifications especially after 2010. In three parts of the stud...

The paper presents the results of a synchronic interdisciplinary study, which combines the approaches pertaining to sociolinguistics (gender studies), contrastive linguistics (the data analysed have been obtained from an unconstrained colour describing experiment, the participants of which are native speakers of Latvian and English), and cognitive linguistics. The aim of the study is to find out commonalities and differences in the way respondents – native speakers of Latvian and English – describe (rather than si...

The present paper is dedicated to investigation of a specific pattern of memory narrative – recollecting the past by the protagonist when visiting sites of personal memories – as a framework of reconstructing personal and collective identity in Canadian writer Margaret Atwood’s novel “Cat’s Eye” (1988) and Latvian writer Anita Liepa’s memory narrative “Davana jeb Flensburgas noskanas” (A Present or Reflections of Flensburg, 2013). The methodology of the research draws on contemporary developments in the field of m...

The fantastic is the evolution and the reincarnation of the characters and heroes in Mythology and fairy tales, which are the evolution of real legends, and myths as well. The fantastic reveals the hesitation ‘Is it real or not?’ in receiver’s mind. The fantastic transgresses the border between the imagery and the reality, the true and false. The true and false, the imagery and the real are all intermingled. The receiver does not come up with the answer in the fantastic; on the contrary, it pushes the reader into ...

The paper studies the personality of Anna Lauermannova-Mikschova, founder of the first literary salon in the Czech lands, who was also actively involved in creating Czech feminist movement. She published her work under the name Felix Tever. Her Stastny u brehu Tibery (Happy at the Banks of the Tiber River) looks back at the happiest years of her life spent in Italy (Rome) where she found a shelter from her unlucky marriage and illness. The work of Anna Lauermannova-Mikschova (aka Felix Tever) features a wide varie...

The representation of various geographical places and topographical peculiarities is a typical feature of the travelogue genre. However, the reception of one and the same space could be depicted in travel literature in a variety of ways. Such a diversity of images appears due to existing stereotypes opposing each author’s reception and interpretation of the places visited. Besides, the same place can also acquire various representations in different centuries and due to different historical events and paradigms. T...

The main claim of the Cognitive Metaphor Theory (CMT), proposed by Lakoff and Johnson (1980), is that we not only speak and write, but also think in terms of metaphors. In his turn, the Dutch scholar Charles Forceville argues, if this is correct, alongside the verbal manifestations of the conceptual metaphors, other modes must exist to communicate these metaphors. In addition, Forceville has derived the importance of context when analysing metaphors; this has led to a considerable research into pictorial or visual...