Browse

In this article we propose a new perspective of the concept of localisation that may be envisaged as a stage in the process of translating musicology texts. While most scholars have approached the concept and employed the term within the GILT paradigm [2] [3] [10], we believe this new perspective of localisation does not conflict with or diminish its current status. On the contrary, a potential semantic broadening may even help to distinguish it from other terms such as “adaptation” or “translation” [2] [8...

The article discusses the the complex character of Chinese advertising slogans in the light of linguocognitive approach. It is considered of vital importance to conduct (1) semiotic analysis to find out the amount of monosemiotic and polysemiotic slogans, with denotative or/and connotative meanings; (2) pragmatic analysis to identify illocutionary acts, according to which the slogans can be classified as promising, having emotional and evaluative influences, informing and stimulating; (3) the analysis of cultural ...

The present paper deals with one of the world’s most pressing problems, climate change or, more realistically put “climate crisis”, debated at the conference known as COP26 that took place at Glasgow, at the beginning of November, 2021. This global summit (also referred to as the “planet saving” summit) attended by 200 countries was seen as crucial if climate change is to be brought under control. Opening this conference, the British Prime Minister at that time, Boris Johnson, said the world is “at one...

The study explores the role of emojis as nonverbal cues in conflict resolution and misunderstanding prevention in online communication on Reddit as indicators of speech aggression. Employing a mixed-methods approach and conducting both quantitative and qualitative analyses, the research investigates the frequency and patterns of emoji use in conflict and non-conflict threads, as well as their impact on conversation tone and outcomes. Findings reveal that positive emotion emojis, gesture emojis, and sarcasm/humor/i...

The conceptual basis of the article includes descriptions, characteristics and relationships between all aspects of reflection. The aim of the work is to present the evolution, structure and learning of language since the evolution of the human species, already of a genetic order, then became cultural, therefore teachable. Culture, through the changes offered by education to intentional learning, is the engine of man's changes and evolution. From language as a biological moment of adaptation we have moved on to an...

This study aims to identify and assess the manipulative potential of language used in corporate culture through an analysis of female employees' speech in Canadian and British advertising agencies. By addressing this research gap, the study seeks to answer the question of how gender influences the use of manipulative strategies in advertising. To investigate this question, the study employs a comparative research design, complemented by a qualitative analysis of the findings. The research material includes busines...

English for Specific Purposes (ESP) can employ a wide variety of teaching approaches and methodologies in order to meet the learners’ specific needs. Job interviews simulations have been successfully used for the past few years as an end-course examination of our ESP students. One of the main objectives of this activity is to enhance their professional communication skills, which encompasses a complex skill set, focussing on increasing their self-confidence and self-esteem at the same time. In addition to improv...

The article deals with the manipulative potential of speech means of English business discourse in the media space. The study is a relevant topic, since the concept of business media discourse as a separate type of discourse has not yet been singled out. The material of the study comprised the public speeches of businessmen, commercial staff and economists for the period of 2021-2023. The authors resort to the method of functional discourse analysis, which substantiates the selection of speech means by a communica...

Like the rest of Central Europe, Slovakia has been a multicultural and multilingual society for centuries. Although Slovak is recognized as the official language, there are many other languages spoken in the country. Due to historical reasons, the largest minority communities are Hungarian, Roma, Czech and Rusyn, but the number of bilingual and multilingual speakers varies according to the region, with the highest concentration in Western and Eastern Slovakia. In contemporary Slovakia, bilingualism and multilingua...

The research addresses the possibility of using storytelling in developing abilities and skills of bilingual children. The ability of children to read and listen with understanding in several languages is reflected in a positive sense in the development of their personality and language characteristics. In our research, we monitored the enlargement of a vocabulary range in different languages, the use of symbolic elements of speech compared to their age, and the use of other language devices on a research sample o...

The article discusses the complex character of manipulative potential of stylistic devices in English and Italian fashion advertisements. By conducting semantic analysis, it was found out that positive and negative connotations, denotative and connotative meanings have a certain persuasive effect on the audience. Materials consist of 250 fashion advertisements in English and 250 in Italian derived from Vogue, Elle and Cosmopolitan online magazines issued September 2022-January 2023. The work relies on descriptive ...

The article considers a multidimensional phenomenon - verbal aggression, which includes social, political, psychological components. Mass media form a culture of relationships, influence behavior and intelligence of any society. They also shape public opinion by manipulating consciousness of the audience with a whole arsenal of linguistic means, one of which is verbal aggression. The paper considers the reasons for the appearance of this phenomenon in the language media, its interpretations, and forms of expressio...