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The Blue Whale contest is believed to be ? sinister teenage ARG based on a series of tasks given by the administrators of social network VKontakte (VK) groups over the course of 50 days. The overall goal is committing suicide, on the 50th day. It is assumed that by May of 2016 the game has been a reason of more than 130 juveniles' suicides in Russia. While the allegation on 130 deaths caused by game originally mentioned in the “Novaya Gazeta” was not confirmed officially, the prototypes of the game apparently exis...

The main objective of this paper was identifying the needs, wishes and expectations of Romanian customers in connection with their holidays, to the purpose of attempting the rebound of this economic branch, and the increase of the interest of as many potential customers as possible for Romania. The reason for choosing this topic resulted mainly from a desire to offer relevant information about a real-life situation on the Romanian tourism market, in which Romanians prefer spending their holidays abroad. In the res...

Social media have become one of the most influential communication phenomena of the 21st century. It is therefore no surprise that publishing journalistic content via social networks is quickly overcoming the rather “articificially” created distinctions between professional journalists, civic activists and “regular” members of the media audiences. As the institutionalized press is now just one of the many existing ways of reaching the general public, journalism theorists as well as professional journalists have to...

Nowadays we are witnessing the growing proliferation of social media in almost every sphere of our lives – from economics, to politics, society and education. Undoubtedly, the new opportunities of various social media applications such as social networking sites, collaborative projects, blogs, wikis, content communities, forums, etc., have their impact on educational process for both teachers and students. The main goal of this research is to identify some notable trends, opportunities and limitations regarding th...

The relevance of social media is increasing every year. Social media is an im-portant channel for marketing communication of airlines all over the world. In modern environment, social media ensures fast and purposeful reach of target market. However, the extent of communication in social media in case of airlines in Central and Eastern Europe remains unspecified. Such a lack of knowledge supposed the purpose of this pa-per: to analyse marketing communication in social media in case of airlines in Central and Easte...