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The second decade of the 21st century is characterized by a boom in digitization and digital transformations. Social networks are a digital phenomenon of the last decade. Social networks are becoming an important medium for business marketing, especially for their promotion and advertising. At the same time, it should be emphasized that this channel is important in many ways, not only as a source of information, but as a means and interpersonal communication. The article presents research we conducted through an e...

The purposes of the article were to illustrate how scientific education can be promoted through social media for generation Z in relation with civic engagement and to exemplify the case of a Romanian association involved in this type of activity. The research methodology was based on a quantitative method and a study case. The paper showed that social media represents a useful tool to promote scientific education within specific categories of people. Also, it demonstrated that, as science is part of a complex poli...