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At present, the packaging is the seller of the goods. In many cases, the quality of goods and packaging design should be interrelated, because the overestimated design and the average quality of the goods are not compatible. This can lead to a failure in the introduction of the product to the market. Overabundance of goods and packages made consumers of products "capricious buyers." In a store, a buyer more often buys a product known to him and there is an ever smaller percentage of buyers who buy a new product, l...

The way that design is being taught is continuously changing under the pressure of the transition from analogical to digital environments. This becomes even more important as the novelty and the alleged superiority of the digital world is used as a marketing tool by competing universities. Even though in some fields of application this approach is desirable, some particular aspects of teaching design and architecture make this transition debatable. The advantages of drawing on blackboards over drawing on whiteboar...

By studying various sources of information about nowadays jewelry, such as published materials, websites, catalogs, exhibitions, salon collections, a digital system for collecting, selecting, analyzing Latvian jewelry design was created. Within the framework of the scientific paper, several aspects of the design of the jewelry from the point of view of the system are considered, such as the author, the pictures, the details about the jewelry, the look of the jewelry, the materials, the technologies used. The infor...

Within the framework of the scientific paper, the technologies used in the manufacture of jewelry in the last 13 years in Latvia have been studied; the research was carried out using the field research method. The data used is aggregated in the database created by the author and used in the Internet environment, which contains information about the jewelry created by Latvian authors, such as materials, photographs of jewelry and others. In the period until June 17, 2018, data on 857 photos of Latvian jewelry were ...

As more and more aspects of the design and manufacturing process move into the digital environment, the way that design is being taught becomes an up to date topic. The novelty of digital technologies makes the transition from the analogical environments to be seen as a natural and unavoidable event, taking into account their alleged superiority. Traditional means are perceived as being outdated, without taking into account all their strengths and weaknesses. Even though in some fields of application this particul...

The world of humans is a profoundly visual one. Since the time the limits of darkness in the night were overcome by artificial lighting, the perception has moved significantly not only in the physiological sense but in terms of seeing and understanding architecture and art objects as well. Lamps and light sources have become one of the crucial factors in the process of generating visual perception, perception of objects, in designing spatial compositions, art sceneries and the overall emotional atmosphere of space...

Detailed assessments on the feasibility of a project help to define its implementation strategies, moreover mitigating its non-quality risks. As a formal guarantee of this principle, processes concerning the construction of public works in Italy consider an ex-ante phase of the programme, which encompasses projects accompanied by feasibility checks of design alternatives. The latter, through technical, economic, managerial, etc., assessments, represents a decision-making support for the planning and design of indi...

From the earliest times, the man tried to find ways to reduce the stress level and to find ways to relax physical, mental and spiritual. The sauna is one of most renowned method for its healing properties. There are many types of saunas, the most known are the finnish traditional sauna and the infrared sauna; the last one, because of the technology used, is the most up to date. A new concept appeared few years ago in the infrared saunas domain, and that is the usage of a chromotherapy during the sesion. The infrar...

Animal representation can be traced back to the very first examples of parietal and rock art. Animal symbolism in the Arts parallels the development of humankind. Figurative visual expression and ornament were used throughout the period furniture styles. Furniture design is dominated today by the so called “minimalist expression”, which stands mainly for the elimination of the figurative and of the ornament. Nevertheless, as we enter the third decade of 21’st century, there are numerous signs of a figurative comeb...

This paper presents an example of historical research for investigating a couple of old locks used for raising and lowering watercraft between stretches of water of different levels on one of the waterways of Milan (Italy), better known as “Navigli”. The “Navigli” canals wooden locks, which nowadays are preserved in the National Museum of Science and Technology “Leonardo da Vinci” of Milan (MUST), are considered an excellence of 15th century Lombard cultural heritage. A current historical analysis was mandatory gi...

The visual identity of airlines is important component of their business. This is emerging from intermediate service character of air transport which is not primary target of passengers and is significantly unified at the international level. Air transport as a service is intangible, processes and resources are very similar and thus greater emphasis must be placed on the visual identity of companies. The article describes the specifics of the marketing mix of airlines with emphasis on the fifth and sixth P - Peopl...

The watermark - as an inseparable element of antique paper and first form of proto-industrial logo - by virtue of its own meta-data repertoire regarding paper support since the 20th century, plays a fundamental role in heuristic investigation, imposing watermark studies among the auxiliary disciplines of history. Their study offered important information about the place and date of the production of a paper document with a low margin of error. This has led to an increasing use in the art history sector, in particu...

Nowadays, design is defined as one of the main innovation tools and strategic approaches in the promotion of society’s welfare and well-being in many countries, including in the European Union. Design thinking as an innovation-promoting approach that incorporates a diverse range of methods for problem solving in different contexts and on different scales is successfully applied in the United States, Europe and Asia. The experience of other countries in the application of design approach and methods might prove to ...