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Coach might be the main link among sportsmen, parents, sport’s federations, the media information and sport’s sponsors. Thus, the role of coach becomes the role of leader who has to think creatively and to plan strategically on the organizational level but at the same time coach as an individual has to stay empathetic as a parent or teacher. Accordingly, coach as a leader has to motivate an individual to make sports activities. In recent years, the scientists have been discussing a lot about importance of making s...

Tourist organizations are global corporations operating across national borders. In the tourism sector there is a trend towards globalization fueled by a variety of factors The term "globalization" refers to the fact that companies are increasingly selling products and services on a global market, that is becoming more homogeneous. Behavior patterns of consumers are becoming more and more similar, despite their national characteristics, this trend being analyzed for over two decades. Global consumers are becoming ...

Recently, advertising and new forms of internet advertising are among the most popular tools to influence buyers. It is the most visible and most discussed form of marketing communication. Advertising has the ability to influence the creation and change of needs, demand, but also consumer interests and habits. Just as advertising can affect consumers' buying behaviour, advertising can also discourage it. The objective of the contribution is the theoretical processing of the research problems in the field of advert...

Internet and Internet marketing are currently the most used and most effective promotion tools, as well as tools of attracting new consumers in any area of business. In the current strongly saturated market it is also necessary to constantly develop innovative changes and create new markets that encourage consumers to purchase behaviour. Determinant of success is to understand the requirements and desires of consumers and be able to assume their future expectations. An important starting point for understanding th...