Scholarly record
THE ROLE OF COACHER AS A LEADER: WHAT MOTIVATES AN INDIVIDUAL TO LIVE AN ACTIVE LIFE?
Abstract
Coach might be the main link among sportsmen, parents, sports federations, the media information and sports sponsors. Thus, the role of coach becomes the role of leader who has to think creatively and to plan strategically on the organizational level but at the same time coach as an individual has to stay empathetic as a parent or teacher. Accordingly, coach as a leader has to motivate an individual to make sports activities. In recent years, the scientists have been discussing a lot about importance of making sports activities or in other words being active in your life. Making sports and having an active life for individual are understood as being and staying healthy all your life. However, this activity has demand for individuals good will and efforts. Thus, the motivation becomes as an important factor analyzing the role of coach as leader. Accordingly, the purpose of this article is to evaluate personal coach as a leader who motivates an individual to live an active life. Looking from the management perspective coach might be employee or owner of some sports or concerning health organization. Thus, coach supposes to be a leader to an individual on the purpose to motivate him/her for active life. The individual is understood by the author of this article as consumer of the service that is suggested by coach. Thus, there is analyzed relation between organizations leader and his/her consumer. In the article, several methods are used for analyzes: the literature review and the questionnaire with individuals who are making sports activities with the coach.
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