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In the era of digital communication, the utilization of technology in tourism marketing strategies has gained paramount importance. As digital technologies continue to evolve, their impact on marketing strategies across various sectors has become increasingly significant. The practical potential of AI-generated content may be considered by destination marketing practitioners to create personalized, effective campaigns that resonate with diverse audiences, enhancing their connection with travelers. Therefore, this ...

Artificial Intelligence (AI) has changed paradigms of creativity and art, raising questions about the capacity of machines to create works that evoke emotional response and possess originality. This article explores whether AI systems can create ‘real’ art and what this means in terms of philosophy, aesthetics and cultural norms. Examples of AI art such as “Theatre D’opera Spatial” and “Portrait of Edmond de Belamy” are analyzed to assess their emotional and artistic value. The question of originality of AI art is...

Chatbot research, a pertinent and crucial domain within artificial intelligence and information technology, aims to showcase chatbots as pivotal catalysts for advanced artificial intelligence. With the evolution of technology and the burgeoning volume of information, users increasingly seek efficient means of interaction for convenient access to information, thereby facilitating communication. Chatbots, being instrumental in this endeavor, not only serve as key drivers of artificial intelligence but also play a pi...