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Speech culture is as a complex unity of communicative qualities, normative, ethical and aesthetic tendencies existing in a particular culture. Phonetic culture is a complex unity of knowledge of communication tactics, rules of functioning sounding speech units in different communicative situations, as well as the ability to use acoustic, articulatory, rhythmic, melodic, accentuating, temporal means, modal and emotional specifics etc. to create the necessary communicative effect in the communicative process. Curren...

In this paper we present the results of an ongoing educational project which was started in the year 2016 in Samara State University of Economics, Russia. The purpose of this study was to monitor and assess the changes in the students’ Oral Reading Fluency (ORF) level attained through two different approaches: blended Learning approach and Traditional Classroom method. In Russia English for Specific Purposes (ESP) clearly dominates in tertiary educational institutions. Thus, the research was based on ESP course. T...